{"title":"New In","description":"\u003cp\u003eThe latest arrivals at Hello Little One. Beautiful, thoughtfully chosen essentials for babies and young families — updated regularly so there's always something new to discover.\u003c\/p\u003e","products":[{"product_id":"organic-bunny-soft-toy","title":"Organic Bunny Soft Toy","description":"\u003cp\u003eThis adorable Organic Bunny is a wonderful soft companion for your little one. A furry friend that they can hold with long ears, floppy legs and arms. Approx 18cms when sitting. Embroidered eyes and presented in a lovely gift box.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFabric: 100% Organic Cotton\u003c\/li\u003e\n\u003cli\u003eFilling: 100% Cotton Fiber\u003c\/li\u003e\n\u003cli\u003eMachine washable at 30°C\u003c\/li\u003e\n\u003cli\u003eRecommended age: from 3 months\u003c\/li\u003e\n\u003cli\u003eSuitable from Newborn\u003c\/li\u003e\n\u003cli\u003eAvailable in pink, blue, and natural\u003c\/li\u003e\n\u003cli\u003eTested to EN71, GOTS, CE Marked\u003c\/li\u003e\n\u003cli\u003eMade in Latvia (EU)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wooly Organic","offers":[{"title":"Default Title","offer_id":57869199769982,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/6750\/4510\/files\/00102_small_bear_mix-1-768x705.jpg?v=1787156883"},{"product_id":"muslinz-cotton-muslin-squares-12-pack","title":"MuslinZ Cotton Muslin Squares – 12 Pack","description":"\u003cp\u003eOur Cotton Muslin Squares are a must-have, multipurpose parenting essential—a true changing bag hero! Made from 100% cotton and meeting the Oeko-Tex 100 standard, they are ultra-absorbent, breathable, soft and durable, making them ideal for delicate skin.\u003c\/p\u003e\u003cp\u003eThanks to their versatility, they're perfect not only for catching dribbles and wiping up small messes but also as a nursing cover, burp cloth, comforter, or newborn nappy.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSize: 70×70 cm\u003c\/li\u003e\n\u003cli\u003eMaterial: 100% Cotton\u003c\/li\u003e\n\u003cli\u003eOeko-Tex 100 certified\u003c\/li\u003e\n\u003cli\u003eMachine washable at 40°C\u003c\/li\u003e\n\u003cli\u003eTumble dry on low heat\u003c\/li\u003e\n\u003cli\u003eMade in ISO and Oeko-Tex certified factories\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor optimal softness, we recommend pre-washing before use.\u003c\/p\u003e","brand":"MuslinZ","offers":[{"title":"Default Title","offer_id":57869205569918,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/6750\/4510\/files\/Cotton-mixes-2020-510x510.jpg?v=1787157075"},{"product_id":"minikoioi-portions-silicone-plate","title":"MiniKOiOi Portions – Silicone Plate","description":"\u003cp\u003eThe MiniKOiOi Portions plate is made from high-quality, 100% food-grade silicone, ensuring all parts are non-toxic and safe. Free from BPA, PVC, Latex, Phthalates and plastic.\u003c\/p\u003e\u003cp\u003eDesigned for baby-led weaning (BLW), this sectional suction plate is ideal for little ones beginning their weaning journey. It securely attaches to surfaces to help minimise spills and mess, while helping develop fine motor skills and encouraging self-feeding.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100% food-grade silicone\u003c\/li\u003e\n\u003cli\u003eBPA, PVC, Latex, Phthalate and plastic free\u003c\/li\u003e\n\u003cli\u003eFreezer safe (down to -40°C)\u003c\/li\u003e\n\u003cli\u003eOven and microwave safe (up to 200°C)\u003c\/li\u003e\n\u003cli\u003eDishwasher and steriliser safe\u003c\/li\u003e\n\u003cli\u003eAvailable in blue, sage, blush pink and mocha\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eSafety Instructions:\u003c\/strong\u003e Always use with adult supervision. Ensure suction plate is secured to a smooth, clean, dry surface. Check food temperature before feeding. Discard at first signs of damage.\u003c\/p\u003e","brand":"MiniKOiOi","offers":[{"title":"Default Title","offer_id":57869213761918,"sku":null,"price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/6750\/4510\/files\/MiniKOiOi-63.png?v=1787157282"},{"product_id":"minikoioi-blw-set-iii-silicone-feeding-set","title":"MiniKOiOi BLW Set III – Silicone Feeding Set","description":"\u003cp\u003eThe MiniKOiOi BLW Set III is made from 100% food-grade silicone and bamboo, ensuring all parts are non-toxic and safe. Free from BPA, PVC, latex, phthalates and plastics.\u003c\/p\u003e\u003cp\u003eDesigned to support baby-led weaning (BLW), this complete set includes a bib, plate, bowl, cup, fork and spoon—perfect for little ones starting their weaning journey. It helps develop fine motor skills and encourages self-feeding.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIncludes: bib, plate, bowl, cup, fork and spoon\u003c\/li\u003e\n\u003cli\u003e100% food-grade silicone and bamboo\u003c\/li\u003e\n\u003cli\u003eBPA, PVC, latex, phthalate and plastic free\u003c\/li\u003e\n\u003cli\u003eFreezer safe (down to -40°C)\u003c\/li\u003e\n\u003cli\u003eOven and microwave safe (up to 200°C)\u003c\/li\u003e\n\u003cli\u003eDishwasher safe (except bamboo handles)\u003c\/li\u003e\n\u003cli\u003eAvailable in sage, mocha, blue and pink\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eCare note:\u003c\/strong\u003e Remove spoon tip before washing and wipe bamboo handle with a damp cloth to prevent water damage.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSafety:\u003c\/strong\u003e Always use with adult supervision. Inspect before each use. Discard at first signs of damage.\u003c\/p\u003e","brand":"MiniKOiOi","offers":[{"title":"Default Title","offer_id":57869219594622,"sku":null,"price":39.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/6750\/4510\/files\/BLW-3-SET.png?v=1787157382"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/6750\/4510\/collections\/3f1bb81b-6c37-40e1-8a28-3c984b04d774.png?v=1787041511","url":"https:\/\/www.hellolittleone.co.uk\/collections\/new-in.oembed","provider":"Hello Little One","version":"1.0","type":"link"}